But with more content than ever to sift through, and what feels like a new brand launch every day, the current menswear space can be overwhelming even for me, and I write about it for a living. Ade that tells consumers which brands to buy and how to wear them, all while being entertaining, is the current h grail of menswear content. Everyday was something different with Pierre. He taught me the importance of being kind but tough at the same time. And that public is hard to please. in particular is more critical and less loyal, assessing brands through the lens of cultural relevance rather than long term affinity, At the same time, engagement uplifts from creative changes are often visible and measurable, which can encourage boards and to view creative turnover as a repeatable growth. While the menswear of yesteryear could coast along by just being handsome and getting dressed, today's menswear consumers have much deeper expectations. now expect visual storytelling, saveable content and a clear path to purchase, all delivered with charm and charisma. So hopefully we will get good social coverage and spread the word, he continues. He spent six months looking for the perfect emerald cut stone for engagement ring, telling no one of his plans save her parents, who gave him their blessing. From a distance, it can look like follow designers from one house to the next the way fans follow bands. But the reality is more nuanced. My experience and my relationship with Kennedy was another thing that really shaped me and really created the foundations for all the work I do hermesbagonline.com with Fashion Trust. I met her through Judith Greer and together we set up the brand. By dipping into the archives, celebrities and their stylists have proved they are on board with recycling and rewearing, a form of sustainability that's becoming increasingly common on the red carpets. It's a thoughtful move: During awards season when there's so much pressure for celebrities to wear extravagant looks these vintage moments are a call for more consciousness on the red carpet especially given that fashion and its supply chains have major impacts on the environment. In today's luxury market, those wallets really count. This means stylists will need to get even more savvy with their fees and budgets, while brands retain their red carpet power. However, it took the pair of them signing up for the same design publication course the following year to actually meet. I tried to play it cool, but inside, I was way too excited knowing I'd be spending the next Hermes On Sale couple years in classes with him. Continuing trends from recent years, creators are the marketing tool in which are planning to increase spend the most in 2026, beating out AI driven search, paid search and paid social, according to a study by LTK and Northwestern University, which surveyed 204 marketing leaders. Ninety seven percent of surveyed say they plan to increase their creator marketing budgets for the year ahead. By division, jewelry which includes and led the way, with 14 growth exceeding expectations 10 in consensus. Both jewelry and watches grew strongly, led by iconic lines and fueled by attractive novelties and impactful communication, the company.